The beginning

𝗪𝗵𝘆 𝘄𝗲 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝟯𝗗 𝗰𝗹𝗶𝗺𝗯𝗶𝗻𝗴 𝘀𝗵𝗼𝗲𝘀? 𝗪𝗵𝗮𝘁 𝘁𝗵𝗲 𝗵𝗲𝗹𝗹 𝘄𝗮𝘀 𝘁𝗵𝗮𝘁?
As a founder, that's one of the questions I get asked the most.
I’m a big time sports guy, but somehow I had never tried climbing before.

👉 𝙏𝙝𝙚 𝙨𝙩𝙤𝙧𝙮

Everybody was starting to climb 4 years ago, and it seemed a fun and challenging sport, so I went for it. A good friend of mine at that time, who was much more experienced than me and fully into the culture, was the one who introduced me.

I had no idea of anything, so as a freak of sports and product, the first question that came into my mind was: 𝘄𝗵𝗶𝗰𝗵 𝘀𝗵𝗼𝗲𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗜 𝘄𝗲𝗮𝗿?

At first, it wasn't a problem. My colleague had so many pairs, so he told me to use one of their pairs that will fit me. Okay, he knows, why not, I thought.

The next day, we picked up the car and went to a really nice climbing spot near Barcelona to finally wear the shoes and start climbing. But wait...
𝗪𝗵𝗮𝘁 𝘁𝗵𝗲 𝗵𝗲𝗹𝗹 𝘄𝗮𝘀 𝘁𝗵𝗮𝘁? What I didn’t know is that “these shoes will fit you” in reality meant “these shoes will squeeze your feet like some morning fresh juicy oranges do”. That really shocked me.

Then, I discovered that was the norm, and even some climbers wear 2, 3 or 4 sizes less in order to “gain precision”. Which shocked me even more.

👉 𝙏𝙝𝙚 𝙥𝙧𝙤𝙗𝙡𝙚𝙢

Arriving home, I was happy and I really enjoyed the day and climbing itself, but my feet were claiming for for sorry and help. I truly couldn’t understand that philosophy.

“𝗧𝗵𝗲𝗿𝗲 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝘄𝗮𝘆 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮𝗻𝗱 𝘄𝗲𝗮𝗿 𝗰𝗹𝗶𝗺𝗯𝗶𝗻𝗴 𝘀𝗵𝗼𝗲𝘀.” - was the only thing I had in mind at that time.

After investigating the topic, studying the long-term injuries, and showcasing some models, we discovered that it wasn’t an isolated problem, there were some more people thinking that way, and they were looking for a solution that didn't exist that time.

There, is where everything started: with action, curiosity, a problem to solve, and people that needed a solution to that problem. The rest, better or worse, is history.

👉 𝙈𝙮 𝙩𝙖𝙠𝙚𝙖𝙬𝙖𝙮

Sometimes you just need a topic you don’t understand or share, to go deep on it, understand it, and try to solve/create something different.

You don't always need to be an expert in a matter to change things, but you must surround yourself with those who are, be open to learn, believe in it, and start moving forward.